Portakabin has been a leader in British manufacturing since its creation in the 1960s. Now in 2019, with the unveiling of its biggest ever above the line advertising campaign, the iconic brand is launching itself in the psyche of the European consumer.

 

Created by Landor, the campaign is active in three of the seven countries Portakabin currently operates in; including the United Kingdom, Ireland and France. Audience engagement is key to the roll-out of the campaign which will challenge preconceptions about the scope, scale and quality of Portakabin buildings as well as raise awareness on digital platforms via the element of surprise.

More from this author